Lori gave us some great tips last week on how to establish a Twitter authority. It’s all about the number of followers you have, how often you are retweeted, your @replies, and the number of people that click on your links.

I couldn’t help but think of one guy who’s really got it down: Sean Combs. Once Puff Daddy, P. Diddy and now just Diddy, he’s taken on one more powerful voice: @iamdiddy. With more than 135,743 followers, he’s a Twitter phenomenon.

Take a look at @iamdiddy’s location on his Twitter profile, and you won’t be surprised to see “EVERYWHERE” in all caps. (When you are living in 135,743 people’s Twitter feeds, it’s a pretty good description.)

Even a quick browse through @iamdiddy’s tweets and you’ll see plenty of exclamations and capitalizations. One from this morning reads “Is anyone awake with me?????? WAKE UP!!!! Anyone out there????? Talk to me!!!”

@iamdiddy is not just updating his followers - he’s inviting them into his world, and as he told Ellen, “tak(ing) the power back”. He only has around 388 updates (and counting) but his excitement is contagious -Retweetrank ranks him 19 based on how often his tweets are retweeted. And he’s not just connecting through Twitter. With the recent launch of P Twitty TV LIVE, fans can see and talk to Diddy live.

So what’s the big deal? The idea of connecting with celebrities via Twitter isn’t new – Ashton Kutcher (@aplusk) and Demi Moore (@mrskutcher) mastered it a long time ago. What makes @iamdiddy different? Take a look one of my favorites:

“i try to answer as many as i can. and but by concept is to distibute love, inspiration, and positive energy!!!! and have fun wit yall!!”

Maybe it’s because he has figured out a way to not only connect and engage with his fans, but also inspire them.

Jackie Mayer is Manager, Social Media Marketing at KARMA Media Labs