The Snuggie: Ain’t Nothing Like the Real Thing, Baby.
Posted on Mar 25, 2009by Lori Dicker
To follow up on my earlier article about my obsession with The Snuggie, I couldn’t help but notice a new crop of Snuggie Wannabes making their way into the social media universe.
While The Snuggie wasn’t the first blanket with sleeves (check out SkyMall’s Slanket), it was the first blanket with sleeves to embrace social media and make its presence known to millions of people. There have been several parodies of the Snuggie commercial (see The WTF Blanket), but now we’re seeing more copies of the Snuggie itself.
Dare to compare:
A hipper, more stylish version of the Snuggie, the Nuddle (nap + cuddle = nuddle) is long enough to cover your body from your neck to your feet, and has open slats for your arms (not to be confused with sleeves), along with- get this- an outer hand pocket to keep hands warm. What’s better than the hand pocket? Well, a foot pocket of course!
It’s the Mini Snuggie for Kids! Now you can keep the whole family warm with the Snugglette, a smaller size Snuggie with smaller arms so kids can stay warm. And get this — while the Snuggie comes with a free reading light, the Snugglette offers free matching slipper socks.
Last, but certainly not least (and our favorite), Pantalaine introduces the all-handmade Couch Dress. Benefits? Pantalaine will customize this item to fit you and any loveseat or sofa in your home. And bonus gift: Two flower Broaches included with each dress - choose from many popular designs.
So which lounge-wear, blanket with sleeves is your choice? At the end of the day, there may be copies of the Snuggie, but the more interesting story will be if they can compete with it online and generate the same level of interest. Let the best blanket win!









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Nice post. broadbrandmedia.com rocks.
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