Twitter Authority: What’s it all about?
Posted on Mar 3, 2009by Lori Dicker
I was reminded today by a new post by Leslie Gornstein, our favorite Answer B!tch, that people are making a name for themselves on Twitter. Some are celebrities, some pretend to be celebrities, some are figureheads and some are common folk (like most of us).
Whether you have a huge following, or just a handful, here are a few tips for establishing your Twitter authority and how said authority is determined:
- Follower Ratio: How many are following you over how many you are following. It’s ideal to have a 1 or higher but never a fraction of 1.
- ReTweets: The number of times you are retweeted. The more value you add in links or commentary the more likely people are to echo your tweets.
- Replies: The number of times you are replied to. The more people that reply to or respond to you the more influential you are.
- Clicks: The number of people that click on your links. Using a url shortening service like http://bit.ly/ allows you to track how many people are clicking on your link.
To find out more about the authority of Twitter profiles, and if those celebrity tweeps you follow are real or bogus, check out Leslie’s article on E! Online today (and thanks Leslie for the KML shout out).
[...] gave us some great tips last week on how to establish a Twitter authority. It’s all about the number of followers you have, how often you are retweeted, your @replies, and [...]
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