KML was out to support Leslie Gornstein’s recent book signing event at The Grove to promote The A List Playbook - How to Survive Any Crisis While Remaining Wealthy, Famous, and Most Importantly, Skinny.

For anyone who doesn’t know by now, Leslie is E! Online’s Answer B!tch, who answers fans questions and reveals some of Hollywood’s dirtiest little secrets.  Want to find out how Beyonce and Britney Spears stay at the top? Does Eva Longoria really use store bought hair color? Do stars really eat anything they want and remain thin? You can find out all about it in Leslie’s book.

While Leslie has mastered the art of developing on online presence via E! Online and her popular blog AListPlaybook.com, it’s interesting to note that she has also embraced print publication as another means to satisfy the appetite of fans hoping to get juicy secrets on their favorite celebs.  In recent months, we’ve also seen Perez Hilton expand from the blogosphere with his book Red Carpet Suicide.

So what does this tell us?

While the masses seem to be gathering their Hollywood dirt across thousands of gossip sites (the choices are becoming limitless), it’s important to remember people are also feeding their interests the old fashioned way- in print.  Which proves that people like choices about media - whether it’s online or traditional.  The key is to keep those media choices in mind with getting your content into your fans’ hands.  Which is exactly what Leslie did and it’s paying off.

Congrats again, Leslie!